Archive - Positioning Science — Luke Stevens

How to: Create a sales narrative

A crash course in turning your positioning into a micro-pitch & sales narrative, with an example deck outline to work from.

Jul 29 •

The two modes of attention

The foundation of science-based positioning is ’the hierarchy of attention’ which explains the two major approaches to B2B positioning in tech.

Jul 29 •

The big idea: Science-based positioning (2x2 inside)

Introducing a new approach to positioning for B2B tech companies — new fundamentals, new choices, & new outcomes. Get started with the simple 1-2-3-4…

Jul 29 •

Welcome! Science-based positioning & what to expect from this newsletter

A new newsletter, a new approach to positioning, new books (out now!), and plenty of fresh insights to share.

Jul 29 •

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